Conducted comprehensive primary research through surveys and interviews to analyze Gen Z preferences and consumption patterns, delivering actionable insights for product development

Developed and presented strategic branding recommendations to senior leadership, focusing on customization opportunities and pricing strategies that resonated with target demographics

Enhanced market positioning through competitive analysis and consumer insights, identifying key differentiators and growth opportunities in the premium audio market

Collaborated with cross-functional teams and senior mentors to translate research findings into implementable strategies, contributing to product development and marketing initiatives