• created compelling social media content for multiple campus events, resulting in consistent attendance of 50+ members per event

• Designed and implemented targeted marketing campaigns across Instagram and other platforms

• Developed branding strategies that maintained organizational voice

• Coordinated cross-promotion with partner organizations

• Managed event promotion through multiple channels including social media, email marketing, and digital flyers

• Created versatile logo variations for different use cases, including social media, merchandise, and official documents, while maintaining brand consistency

• Developed a comprehensive brand style guide incorporating the organization's colors, typography, and design elements that reflect the Latinx student community

• Designed custom graphics and visual assets for special events, cultural celebrations, and promotional materials that increased brand recognition

• Collaborated with team members to ensure brand guidelines were effectively implemented across all marketing materials and social media content

I created the organization’s final and set logo that embodied its message and values. Along this, I created merch designs that would be worn by the board members.

• Lead strategic planning initiatives to welcome and retain new members, ensuring an inclusive and engaging start-of-semester experience through team-based onboarding, mentorship pairings, and social bonding events.

• Developed and implemented the Active Hermana Status Program, introducing a $15 membership model that encourages commitment through a points-based participation system tied to community service, academic, and social involvement.

• Increased organizational funds by creating financial incentives for members, culminating in an exclusive Active Hermanas Retreat to reward engagement and strengthen community bonds.

• Collaborate with the executive board to design semester-long event calendars, manage budgets, and uphold the organization’s mission of empowering Latinas in higher education through leadership, academics, and community service.