Hermanas Unidas

De UC Berkeley

Hermanas Unidas provides undergraduate, graduate, and professional leadership opportunities
and resources for predominantly Chicanx/Latinx college students and alumni by participating
​in and organizing academic, community service, and social events and workshops.

    • created compelling social media content for multiple campus events, resulting in consistent attendance of 50+ members per event

    • Designed and implemented targeted marketing campaigns across Instagram and other platforms

    • Developed branding strategies that maintained organizational voice

    • Coordinated cross-promotion with partner organizations

    • Managed event promotion through multiple channels including social media, email marketing, and digital flyers

    • Created versatile logo variations for different use cases, including social media, merchandise, and official documents, while maintaining brand consistency

    • Developed a comprehensive brand style guide incorporating the organization's colors, typography, and design elements that reflect the Latinx student community

    • Designed custom graphics and visual assets for special events, cultural celebrations, and promotional materials that increased brand recognition

    • Collaborated with team members to ensure brand guidelines were effectively implemented across all marketing materials and social media content

  • I created the organization’s final and set logo that embodied its message and values. Along this, I created merch designs that would be worn by the board members.

    • Lead strategic planning initiatives to welcome and retain new members, ensuring an inclusive and engaging start-of-semester experience through team-based onboarding, mentorship pairings, and social bonding events.

    • Developed and implemented the Active Hermana Status Program, introducing a $15 membership model that encourages commitment through a points-based participation system tied to community service, academic, and social involvement.

    • Increased organizational funds by creating financial incentives for members, culminating in an exclusive Active Hermanas Retreat to reward engagement and strengthen community bonds.

    • Collaborate with the executive board to design semester-long event calendars, manage budgets, and uphold the organization’s mission of empowering Latinas in higher education through leadership, academics, and community service.

Client
Hermanas Unidas De UC Berkeley

Positions Held

Co-President | May 2025 - Present

Public Relations Co-Chair | May 2024 - May 2025

Year
02/01/2024 - Present

Digital Marketing assets created by me

  • Hermanas Event

  • Photographed by me

  • Promotion for Merch

Logo Development

Software: Adobe Illustrator | Adobe Photoshop | Procreate

I designed the official logo for Hermanas Unidas, which will represent the organization moving forward. The logo blends bold gothic lettering with a bright pink palette and guiding star, symbolizing empowerment, unity, and cultural pride. Inspired by Chicana and Y2K aesthetics, it reflects the organization’s mission to uplift and connect Latina women in higher education.

After a collaborative review process, the design was unanimously approved by the Executive Board and officially adopted across all chapters for use on social media, apparel, and marketing materials, solidifying it as the new visual identity of Hermanas Unidas.

Merch Development