Pasteles y Mas is a women-owned bakery that specializes in creating delicious and custom desserts, including cakes, dessert tables, and more. Rooted in Mexican traditions, the bakery infuses each creation with cultural richness and authenticity, celebrating the flavors and techniques passed down through generations
-
Developed cohesive digital marketing assets aligned with brand strategy and visual identity
Managed and optimized Instagram and Yelp accounts to strengthen visibility and audience engagement
Designed and presented a comprehensive social media strategy proposal outlining content direction, growth goals, and execution plan
-
Featured Project:
Pasteles y Mas by Africa Website:
created a full website using Squarespace, focusing on essential pages like home, order, display, and contact page.
integrated digital assets created for the brand
maintained a cohesive design across website
-
Led the full brand development for Pasteles y Más by Africa, transforming a family-run baking business into a cohesive, market-ready brand rooted in culture and celebration. I created the visual identity, including logo design, color palette, typography, packaging direction, and social media aesthetic, ensuring every touchpoint reflected a modern yet culturally grounded feel.
Alongside design, I developed the brand strategy and digital launch plan, building content themes and marketing materials that positioned the business for growth, strong audience engagement, and long-term brand recognition.
Client
Pasteles y Mas by Africa
Year
01/10/2025 - Present
Logo Development
Software: Adobe Illustrator | Adobe Photoshop | Procreate
I designed the official logo for Pasteles y Más, creating a visual identity that reflects the warmth, creativity, and cultural roots behind the brand. The design combines playful yet elegant typography with soft, dessert-inspired colors to capture the joy and homemade quality of the pastries. Inspired by traditional Mexican bakeries and modern dessert branding, the logo highlights the brand’s mission to celebrate culture, sweetness, and community through handcrafted treats.
After refining the design through multiple iterations, the logo became the foundation for the brand’s visual identity and is now used across social media, marketing materials, and packaging, helping establish a cohesive and recognizable presence for Pasteles y Más.
