For the past two summers, I have worked with the SoLa Foundation, supporting its mission to expand access to technology, education, and creative opportunities for youth in South Los Angeles. In this role, I managed the Foundation’s TikTok presence, developing content strategies, editing videos, and creating engaging short-form storytelling that highlighted programs, student achievements, and community events.
I also designed a wide range of social media graphics—including event promotions, program announcements, and showcase visuals—and produced videography content used across SoLa’s digital platforms. Through this work, I contributed to consistent growth in engagement and visibility while helping shape the Foundation’s visual identity and digital voice.
Marketing Campaign Proposal
SoLa Foundation Tech & Entertainment
SoLa Tech & Entertainment Center Marketing Proposal
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This marketing document proposal outlines a comprehensive, community-centered strategy to launch and promote the SoLa Foundation’s new Tech Center West, positioning it as South LA’s premier hub for technology, arts, media, entrepreneurship, and esports.
Drawing on audience insights, social media performance analytics, partnership mapping, and multi-channel promotional tactics, the proposal provides a clear roadmap for increasing visibility, strengthening community engagement, and driving enrollment in SoLa’s year-round programs.
It integrates branding direction, influencer partnerships, radio scripts, email outreach, and on-the-ground activation ideas to ensure Tech Center West opens with cohesive messaging, strong reach, and meaningful impact across the neighborhoods it serves.